Carpe Boba
Background:
With a focus on immersive experiences through DIY bubble tea kits, I spearheaded an innovative venture.
Through astute marketing strategies, SEO implementation, and collaborations with influencers, local businesses, and universities across New York State, I achieved extraordinary organic growth.
Product R&D
Identifying the Need and Emotional Journey Mapping
During the pandemic, when brick-and-mortar boba shops faced temporary closures, I recognized an untapped opportunity to address this gap in the market. Alongside this, I delved into understanding the emotional state of the average consumer and created an emotional journey map to fulfill their emotional needs.
Market Research and Prototyping
Conducting comprehensive market research, I utilized various tools such as Google Trends, web analytics, and social media platforms to identify potential competitors. Although there were no direct competitors in the USA, I conducted a thorough competitive analysis of a prominent market player in Australia.
Moving forward, I developed prototypes of boba packages at different price points. To gather valuable feedback, I engaged a group of ten participants who helped determine the best-selling options.
Refining and Launching the Product
With quality and taste as top priorities, I meticulously created twelve distinct tea and boba recipes, offering detailed instructions on my website. Each recipe underwent rigorous testing and refinement to ensure an exceptional experience for customers.
Prior to launching, I gathered a small cohort of participants to conduct a final round of usability testing, fine-tuning the product for optimal user experience and satisfaction.
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UX/UI
Persona
To gain profound insights into the characteristics of my average users, I strategically integrated an interactive quiz on the homepage of my website, complemented by the distribution of thoughtfully crafted surveys. This approach enabled me to collect essential data and gather comprehensive user insights. Applying a rigorous data synthesis method through affinity mapping,
I successfully generated two distinct and well-defined personas, namely Chloe and Zoey. These personas serve as comprehensive representations of key user archetypes, enhancing my understanding of the target audience and guiding further decision-making processes.
Usability Testing
Implemented a comprehensive round of usability testing to gain a holistic understanding of the interactions between my target persona and the website. Each user engaged in the interactive quiz, leading to the delivery of personalized results tailored to their preferences.
By meticulously capturing user navigation patterns and gathering insightful data on their expectations, a meticulously designed flow chart was created to visualize the user journey through the website.
User-Centered Design
Objective: Develop user-friendly pages and features with intuitive design.
Consistently, throughout the user testing sessions and interviews, a recurring theme emerged, highlighting users' preference for personalized experiences and a strong affinity towards captivating visuals. This valuable feedback played a crucial role in influencing design decisions, leading to the enhancement of page aesthetics and overall user experience.
